90-Day Revenue Sprint
A 90-day revenue sprint is a time-boxed engagement where a growth operator or fractional executive focuses on delivering specific, measurable revenue outcomes within a 3-month window. It includes diagnostic (weeks 1-2), infrastructure building (weeks 3-8), and optimization (weeks 9-12) — with a clear handoff at the end.
Annual Impact from Single Sprint
Churn reduction sprint at BatchService
Why 90-Day Revenue Sprint Matters for SaaS Companies
The 90-day structure solves three problems with traditional consulting: scope creep (fixed timeline prevents open-ended engagements), accountability (measurable outcomes at a defined deadline), and risk (3-month commitment is easier to approve than 12). For Seed to Series B companies, sprints let you test the value of senior growth leadership before committing to a longer engagement.
An Operator's Take
I designed the 90-day sprint model because I saw the same pattern repeatedly: companies needed help, hired a consultant on a vague retainer, and 6 months later had little to show for it. The sprint forces focus. In 90 days, you can diagnose the problem, build one or two critical systems, and prove the ROI. At BatchService, the first sprint focused solely on churn reduction: audit the data (weeks 1-2), build dunning and intervention workflows (weeks 3-8), optimize based on results (weeks 9-12). Result: $1.43M in identified annual savings. Clear scope, clear outcome, clear timeline.
Common Mistakes
What I see go wrong at Seed to Series B companies.
Trying to solve everything in one sprint. A 90-day sprint should focus on 1-2 high-impact initiatives, not a comprehensive transformation.
Not defining success metrics upfront. Before the sprint starts, agree on 2-3 measurable outcomes that define success.
Skipping the diagnostic phase. Jumping straight to building without understanding the current state wastes weeks on the wrong priorities.
What to Do This Week
Concrete steps you can take right now.
Identify your single highest-impact growth challenge: churn, pricing, operational efficiency, or acquisition. That is your sprint focus.
Define 2-3 measurable outcomes for a 90-day period. What would make the investment clearly worthwhile?
Use the Growth Diagnostic to identify which challenge area would deliver the highest ROI in a focused sprint.
Related Resources
Related Terms
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Further Reading
Frequently Asked Questions
What happens after a 90-day sprint?
Three possible outcomes: 1) The sprint delivered the targeted results and your team can run the systems independently — engagement complete. 2) The sprint proved the approach works and you want to tackle the next priority — extend into a second sprint with new objectives. 3) The scope requires ongoing fractional leadership — transition to a monthly engagement.
What can realistically be accomplished in 90 days?
In 90 focused days, you can: audit and restructure pricing, build and optimize churn intervention workflows, implement billing automation, create a sales process and CRM configuration, build an SEO infrastructure foundation, or design and launch a lead scoring model. The key is focus — one or two initiatives, not everything at once.
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