SaaS Metrics Assessment

Unit Economics Health Check

Assess your CAC, LTV, and payback metrics against best practices. 12 questions, 4 minutes.

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Category 1 of 4

Customer Acquisition Cost

How efficiently are you acquiring new customers?

1. Do you know your fully-loaded CAC (including all sales & marketing costs)?

2. Do you track CAC by channel/source?

3. How has your CAC trended over the past 12 months?