The Movement to Marry Sales and Marketing

The impending nuptials can barely be held off. Companies everywhere are scrambling to get the chairs right, the aisle music pinpointed, and the reception speeches fine tuned. Plans for an elaborate fireworks show are being drawn up. This could be a   marriage for   the ages. No this isn’t some political diatribe. I’m talking about the Read More

 

Online Traffic Not Converting to Sales. What Do I Do?

For many business owners, marketing directors, and sales executives, there’s a common thread of disenchantment when it comes to  overall marketing efforts – specifically, as it relates to how  one  attempts to convert online traffic.  This woe is most often associated with the concern  that online traffic does not convert to sales , or is Read More

 

2015 Web Trends and Improving Your Digital Brand

Web Trends for 2015 and Assessing Your Digital Brand TOPICS TO BE COVERED Current State of the Web Where are We Headed? Defining a Digital Brand Assessing Your Digital Brand Practical Ways to Improve It Resources Next Steps A BRIEF HISTORY – WHERE HAVE WE COME FROM Late 90’s, early 2000’s Not a decade and Read More

 

Did Google Release a Pigeon?

How’s Your Customer Service Been Lately? Pigeon Weights In… There’s been lots of buzz lately about a Google update that went into effect last month called “Pigeon”. We’ve all heard of Hummingbird by now and the various Panda updates that took place in the past year, so what is Pigeon all about? Simply put, Pigeon Read More

 

The Coming Mobile Revolution: Is Your Business Ready?

The following article will appear in the Fall issue of VISION Magazine for Vancouver, WA. The web you were used to is gone. No I’m not talking about the death of dial-up modems in homes or the emergence of fiber-optic technology – this is something much bigger. As the online experience continues to shift and Read More