The Movement to Marry Sales and Marketing

The impending nuptials can barely be held off. Companies everywhere are scrambling to get the chairs right, the aisle music pinpointed, and the reception speeches fine tuned. Plans for an elaborate fireworks show are being drawn up. This could be a   marriage for   the ages. No this isn’t some political diatribe. I’m talking about the Read More

 

Online Traffic Not Converting to Sales. What Do I Do?

For many business owners, marketing directors, and sales executives, there’s a common thread of disenchantment when it comes to  overall marketing efforts – specifically, as it relates to how  one  attempts to convert online traffic.  This woe is most often associated with the concern  that online traffic does not convert to sales , or is Read More

 

Crashing Company Culture – What it’s Like for the Newcomer

Company culture seems to be all the rage these days, and that’s not without merit. Weaving the fabric of a strong company culture can be vital to the success of a company. More importantly, it has the ability to dictate whether or not the long-term growth will be relatively stable, or collapse over time. Company Read More