14 Common Misconceptions About Conversion (with Solutions)

Even for the seasoned marketer, lead conversion can sometimes feel like this amorphous objective. All too often, marketing professionals and sales gurus alike dive into the world of traffic conversion in an attempt to drive more leads for the sales department, only to realize that whatever strategy they are clinging to, it always conveys the feeling Read More


The Movement to Marry Sales and Marketing

The impending nuptials can barely be held off. Companies everywhere are scrambling to get the chairs right, the aisle music pinpointed, and the reception speeches fine tuned. Plans for an elaborate fireworks show are being drawn up. This could be a   marriage for   the ages. No this isn’t some political diatribe. I’m talking about the Read More


Online Traffic Not Converting to Sales. What Do I Do?

For many business owners, marketing directors, and sales executives, there’s a common thread of disenchantment when it comes to  overall marketing efforts – specifically, as it relates to how  one  attempts to convert online traffic.  This woe is most often associated with the concern  that online traffic does not convert to sales , or is Read More


SEC Approves Equity Crowdfunding – What it Means for Startups

Three years later, the SEC has finally approved equity crowdfunding rules, which are set to take affect in 2016. In a 3-1 vote Friday morning (October 30th), the Securities and Exchange Commission voted to approve the new equity crowdfunding rules as part of Title III from the original JOBS Act. The new rules are more Read More


Crashing Company Culture – What it’s Like for the Newcomer

Company culture seems to be all the rage these days, and that’s not without merit. Weaving the fabric of a strong company culture can be vital to the success of a company. More importantly, it has the ability to dictate whether or not the long-term growth will be relatively stable, or collapse over time. Company Read More